February 7, 2023


The Joy Of Businnes

4 Tried-and-True Tips for Using Video in Sales Prospecting

I never have to notify you that video clip is a necessity I’m absolutely sure you have by now collected that.

What I can convey to you from 1st-hand encounter is there is no mix more impressive than online video and your income workforce.

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Working with online video in every stage in the sales approach is significant, but it’s most crucial through your “link” section. This is when you achieve out to individuals who have requested much more information, or potential customers who are possible good matches. 

If prospecting is your accountability, you should be welcoming movie with open arms.

Our team, and those people we coach, have located it not only would make each individual conversation additional significant but also would make closing extra successful.

With that explained, underneath I am going to share 4 techniques you can more properly use movie in your profits prospecting.

But wait around, why do you have to have video clip?

Why does video clip make a variation when it comes to prospecting?

Effectively, all round, video clip will make your introductions additional human. It makes it possible for anyone to see your mannerisms, listen to your voice, and really feel like they have “satisfied” you with out ever in fact carrying out so.

Absolutely sure, the man or woman you are chatting to is aware you’re a human on the other end of the mobile phone line or email way too, but looking at somebody more than online video can be as powerful as assembly an individual in person.

This also sets the expectation of video in the profits system proper off the bat and sets us up to set up belief with the prospect significantly quicker.

Tips for using movie in profits prospecting

1. Make use of a product sales movie software

You probably have a video clip instrument on your laptop or computer and of class your cellphone has a camera, but we have identified it is really beneficial to make use of a instrument constructed for sales. 

There are pretty a handful of out there, like Wistia or Biteable, but our private favored is Vidyard.

By means of Vidyard, you’re in a position to report right in your browser, share your display screen, and drop a video clip thumbnail proper into emails or LinkedIn,

Vidyard can make recording and sharing movie even simpler than typing out an e mail. (And what salesperson would not like efficiency, am I ideal?)

You can also use the Vidyard dashboard to track analytics like how a great deal of a online video folks are observing, and how several men and women are clicking by way of to your assembly hyperlink. Another brilliant feature of Vidyard is the notification you get when anyone watches a movie.

Note: The totally free variation of Vidyard caps the selection of sights you can observe at 15, but this should really be plenty of for most gross sales interactions. 

All-in-all, you want a movie resource that is going to make it effortless for you to mail video clips and observe your attempts so you can carry on to enhance your online video outreach.

2. Wander as a result of the benefit you can carry

In his HubSpot Pipeline Generation Bootcamp,  Dan Tyre focuses on how to best utilize video clip to get a prospect‘s awareness and get a link simply call scheduled.

It really is significant that your initially movie interaction won’t arrive throughout far too salesy, so Dan suggests you show the prospect the exclusive benefit you can provide to them. This first online video must be in which you give some assistance and speedy wins for the prospect — dependent on the pain place they may well be experiencing.

Performing this reveals the know-how and benefit that you bring to the table so you can start out constructing a marriage with them. 

Using advertising and marketing businesses as an case in point, Dan suggests accomplishing a video display screen share of the prospect’s internet site and pointing out a couple of areas for advancement, and some speedy wins they can put into practice.

From there, enable them know about your enterprise and why you are in the placement to give them that tips. 


GIF from an illustration with my Effect teammate, Mike

One more illustration is to pull up the prospect’s LinkedIn.

You have a confined amount of money of time to continue to keep your lead’s attention. With this technique, they are going to see you have their webpage pulled up in the video thumbnail and be intrigued to enjoy and figure out why. 


GIF from an illustration with me

It truly is very best if you can showcase your worth in a minute or a lot less. (Indeed, it is doable.) Just maintain your online video to the stage and stay clear of filler phrases and fluff. 

An additional way we coach consumers to make their films stand out is finding a little something you have in prevalent, or something you can mention, to exhibit you took the time to master a little bit about them. 

For example, if you went to the identical college or university or converse the similar languages. 

And lastly, do not overlook to give them a contact-to-motion (CTA) in your video.

You want to make it easy for them to choose motion — like e-book a assembly on your calendar instantly. With Vidyard, Wistia, and other instruments, you can involve a CTA to make certain you make it a seamless next action.

3. Include a whiteboard 

As you could see in the LinkedIn illustration earlier mentioned, a person way to definitely guarantee another person watches your movie is to make confident the thumbnail stands out

To execute this, we endorse incorporating a whiteboard.

This reveals potential clients you might be not sending out a mass video to a listing of contacts, but that you basically took the time to file a video clip just for them. 

On your whiteboard, test to normally set the prospect’s title. That way they know ideal absent the video was recorded particularly for them.

You could also want to consist of a suffering issue, which demonstrates them you know what they are going through and you happen to be in all probability about to speak about it in the video clip.


How do I in shape all of that into a compact whiteboard room? I would suggest acquiring a two-sided whiteboard so that you can flip in between the two messages.

This is excellent when you create a GIF with your movie thumbnail so correct absent your direct can see equally messages.  

4. Include things like ‘video’ in your concept topic line 

If an individual sees a video in an e mail they are very very likely to view it.

In reality, an first e mail with a video can see a click-via boost of up to 96%, but of system, you will need to get them into that e mail in the first area.  

Having individuals to open e-mails nowadays is a science, but there’s an easy formulation to follow: Always contain someplace in the subject matter line. Basic as that.

On normal, including the term “video” in the topic line enhanced open charges from 7% to 13% on normal according to SwitchVideo. Occasionally folks just want to know there is a little something to look at and they will!

Reward tip: Really don’t limit this to just e mail

Becoming in profits, I’m sure you are no stranger to working with social media to prospect, specifically LinkedIn.

We have discovered that, if you aren’t able to join by means of email, sending a request to an individual on LinkedIn and together with the video clip you recorded in the message is a wonderful way to get seen. 

Think about the range of messages you get on LinkedIn — can you rely the range of video messages you have received on each hands? Almost certainly not.

This suggestion will help you stand out appreciably from the levels of competition and deliver even far more this means to the link you might be generating. 

Movie is the mystery to more productive sales prospecting

Video can seem to be complicated at initially, but it is in all probability one particular of the easiest things you can do to travel far more small business.

The wonderful thing is you will not have to come up with new content to history lots of of these films. You know from your product sales discussions what individuals find important, widespread soreness points, and methods you can support.

What will just take a tiny perform is figuring out how to seize it all in a shorter video clip and personalizing it to resonate with the prospect at hand.

Long time period, it will conserve you time from the mundane task of crafting product sales emails, but it will also be the point that makes you stand out from your competitiveness.

These uncomplicated ideas as soon as executed will have you on your way to successfully incorporating online video in your prospecting and hook up phone calls.