7 Email Testing Best Practices to Help You Work Smarter

E-mail clients (like Gmail, Apple Mail, Outlook), running programs and devices transform often. Because there are a lot more than 300,000 diverse rendering options, electronic mail tests is truly the only way to verify how your e mail will look when it comes in your subscriber’s inbox.

But sorting by way of preview after preview is time-consuming. When’s the very last time you took a moment to evaluate how complete and effective your screening processes seriously are?

We compiled this listing of 7 email testing ideal tactics from our group of Litmus e mail gurus to support you uncover new strategies to take a look at smarter and get flawless email messages out the doorway more quickly.

1. Know which e-mail customers make a difference for your viewers

Our Litmus buyer assistance team is often questioned about the most preferred e mail shoppers, and you can discover that facts up-to-date every thirty day period on our e-mail consumer market share page.

Whilst realizing the most popular e mail purchasers can enable you maintain a pulse on developments, smarter tests starts by recognizing which e-mail shoppers your special subscribers are most likely to use.

Litmus Email Analytics can enable you determine particularly what those are, so you know which e-mail purchasers to concentration your interest on when you are building e-mails.

With that perception, you never have to squander time making an attempt to make a preview search excellent in Outlook 2010, for illustration, if you do not have consumers opening in it.

2. Manage your email consumer tests lists

With our Litmus E mail Screening Profiles element (for Additionally and Business ideas), you can make personalized lists of e-mail purchasers and units that are pertinent to your enterprise and workflow–and label them in a way that will make perception to your group.

Whether you want to position some email consumers in a “troublemaker” checklist, or develop a different for “Dark Mode,” you can toggle concerning preset lists of electronic mail purchasers and devices to effortlessly debug your message although you build–-all the way up to your closing pre-send out take a look at.

If you make past minute edits and require to run an additional fast exam just before you hit “send,” Electronic mail Screening Profiles make it uncomplicated to recognize which to run. And, you can easily build, edit and delete lists if your business needs modify.

Continue to keep in head that the e mail consumer defaults you established for your self do not apply to other users who may be on your Litmus account, and that every Litmus person has their personal one of a kind Litmus take a look at deal with to electronic mail in tests.

Litmus E-mail Tests Profiles

3. Know you are tests for the most recent devices

Apple introduced the Iphone 14 in September 2022, and some analysts are predicting that it could market up to 200 million models.  It’s clever to know what subscribers who’ve current their equipment (or soon will) experience on them. To provide that perception, Litmus’ electronic mail shopper help has expanded to include the newest gadgets:

• Apple iphone 14 (iOS16)
• Apple iphone 14 Dark (iOS16)
• Iphone 14 Pro Max (iOS16)
• Iphone 14 Pro Max Dim (iOS16)

Need to have to exam how the most recent iOS would render on an older Apple iphone device in previews? You can refer to the resolution sizing of units to understand the rendering. For illustration, the Apple iphone 14 shares the exact same resolution as the Iphone 13 and 12. That means you can glimpse to the newest e-mail consumer previews for Iphone 14 (iOS16), to see how the Iphone 13 and 12 would also render on iOS 16.

4. Preview e-mail from the subscriber’s level of perspective

ESPs can make tweaks to the code upon sending, which could have an impact on rendering. Because your subscribers will be acquiring the e mail despatched from the ESP, you should really check a deliver from your ESP to Litmus. That way, you’re sure to see what they’ll see – and can capture any problems brought on by the ESP.

(Sending in your take a look at also assures you get abbreviated Spam Take a look at effects at the base of your Litmus Previews & QA tab).

Pro Suggestion: You can better take care of your preview use in Litmus Builder by waiting around to test the previews right up until you are near to finished. If there are problematic previews, select only all those (or include them to the “troublemaker” checklist we described higher than) so you are only concentrating on running the previews you need to have.

(Bought preview requests? E mail [email protected] to share your requests. Our engineering and products groups love to listen to what men and women want next!) 

5. Make certain your email messages are conducive to subscriber action

The most best email in the entire world could get misplaced in the shuffle if subscribers simply cannot access it swiftly. If the loading speed for an e mail is lengthier than 1 2nd, Litmus email designer Hannah Tiner can make sure to examine if the electronic mail requirements further compressing (considering the fact that lengthier load occasions can be expected for long or impression-major email messages). A Litmus Take a look at exhibits you how quite a few images are in your electronic mail, the sizing of just about every graphic, and the total dimension of all of the pictures.

    Tiner also suggests checking:

6. Do not skip the spam exam

The days of keeping away from particular phrases to keep away from the spam filter are more than (and the nuances of e-mail deliverability and things that determine if your e-mails make it to the inbox is much additional sophisticated than staying away from a phrase).

Follow ideal practices for authentication and engagement to avoid currently being marked as spam–and often carve in time for Spam Screening so you can spot any issues that would effect your mail (or reduce your message from achieving your audience).

7. Use integrations to your advantage

When you can preview, exam, and troubleshoot your e-mail without having introducing the want to switch again and forth concerning resources, you can simplify screening even more and streamline your generation system. Litmus ESP integrations  and the Litmus Extension (which now supports Klayvio buyers) make it simple to take a look at emails—in some ESPs together with these with dynamic content—with a one click on.