Content API for Shopping and Google Ads API updated for country targeting

Updates to the region concentrating on for browsing products, with the introduction of the feedLabel field, have started.

The latest updates to the API. Previous thirty day period we introduced that Google was eradicating the country focusing on prerequisites were being becoming taken off and replaced with a new feedLabel industry. These days Google announced updates to those changes like:

For Google Advertisements

• Any Google Adverts account can established the feed_label field in ShoppingSetting for Shopping and General performance Max campaigns. You can set feed_label in the Google Ads UI and the Google Ads API.

For Service provider center

• As of September 14th, 2022 we‘ve started out the gradual rollout of feed labels in the Service provider Middle UI. When this function is enabled in the UI, retailers will be able to build a new feed with feed label set to any legitimate string. 

In the Material API:

• Products and solutions that have only feedLabel, and not targetCountry, if they were being additional in the Merchant Center UI.
• Products with feed labels that are not two-letter place codes.

API habits summary. Furthermore, the next is a clarification from Google about the present API behavior for feedLabel:

• Insertion: You can only call Products and solutions.insert on items with a matching feedLabel and targetCountry. At the moment, Products.insert might return an mistake if you don’t provide a matching targetCountry. This behavior hasn’t modified if you go on to use only targetCountry.
• Targeting: If you set feedLabel to a legitimate 2-letter CLDR territory code, you ought to nonetheless established the delivery attribute of the merchandise resource to the very same state in get to goal that nation. For case in point, if you set a new feedLabel to “US”, you will have to also established the country field in the transport attribute to “US”. If you don’t set each fields, the item could not be suitable to provide in that nation. You can configure focusing on for an full feed in the Merchant Center UI.
• Get/Checklist: When you use Merchandise.listing or Merchandise.get, you may see solutions that only have feedLabel (and not targetCountry) set if they had been included in the Service provider Centre UI.
• Item IDs: Once a feedLabel is set for a products it turns into element of the product or service Id. This implies you can’t modify the feedLabel for that product or service (this is equivalent to how language works). If you want to improve the feedLabel you will require to create a new solution with a distinctive solution Id.

Coming following. Google claims that the moment the rollout of feed labels is complete, they will take Items.insert phone calls with feedLabel established to any string. targetCountry will be optional.

For datafeeds, the datafeeds resource will be up to date to include things like feedLabel in the Articles API for Purchasing.

Dig deeper. You can go through the complete announcement from Google below.

Why we treatment. If you’re a developer and you’re using APIs for information or shopping strategies, you will no longer have to established a goal country, but in its place use the feedLabel in its position. You can choose-in or out of these options,

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