February 6, 2023


The Joy Of Businnes

G2 + ZoomInfo Offers More Precise Ways to Target Buyers

When it arrives to facts, much less is much more, suitable?

(…said no a single).

Of program, it is not. In simple fact, details can come to be even a lot more helpful when paired with other knowledge sets to supply more robust insights.

Even though examining knowledge can be extremely worthwhile by by itself, you also require the planning, instruments, and methods to correctly act on what it is telling you.

For marketers and product sales industry experts, placing information to superior use is a major deciding factor for success. And looking at there is a large amount of financial uncertainty looming, the very best income options will occur from applying the right facts to get in entrance of buyers at the ideal time.

That is why G2 is very pleased to share the value of its partnership with ZoomInfo, a international leader in go-to-market place intelligence remedies. G2 Consumer Intent information integrates with ZoomInfo SalesOS and MarketingOS to give mutual customers an unmatched mixture of capabilities to much more rapidly detect and goal in-market selection makers.

About G2 Consumer Intent + ZoomInfo

Readily available at no more cost to current intent knowledge shoppers, this integration lets customers to operationalize G2 Customer Intent data right inside of ZoomInfo’s SalesOS and MarketingOS remedies. This usually means you can now:

  • Comprehend exactly where and how accounts are exploring your goods, category, and rivals on G2
  • Reveal speak to details for choice makers at the accounts with the optimum opportunity of converting
  • Quickly deploy targeted income and advertising and marketing outreach to your best shopper profile (ICP)
  • Have interaction buyers at the ideal times with proper information to their acquiring journey phases

About ZoomInfo

Identified for having a single of the most thorough and correct B2B call databases on the planet, ZoomInfo’s comprehensive lineup of solutions empowers income and advertising groups to smash their plans with best-in-class know-how. ZoomInfo also provides its individual intent details to prospects that is an aggregate of user behavior info from across the world-wide-web and purchaser web sites.

To get the most out of this new integration with G2 Consumer Intent, it is crucial to have a simple overview and know the distinctions in between ZoomInfo’s SalesOS and MarketingOS options.


A option crafted to optimize income productiveness, ZoomInfo’s SalesOS aids revenue professionals accelerate their pipeline and arrive at income targets more quickly than at any time.

In addition to ZoomInfo’s renowned B2B database for researching providers and contacts, SalesOS also incorporates speak to tracking and ZoomInfo’s proprietary intent details. Immediately after activating the integration with G2 Customer Intent knowledge, the SalesOs platform adds G2 filters to SalesOS to simply just contain G2 intent behaviors in a prospect and firm lookup.


Purchasers of MarketingOS can seamlessly sync with SalesOS and get access to ZoomInfo’s get in touch with database and intent facts as properly. The vital difference to know listed here is that MarketingOS is a desire-aspect platform that launches specific show and social advertisement strategies.

Integrating with G2 builds Customer Intent-driven workflows and audience segments to automate advertisement marketing campaign deployment based mostly on behaviors on G2 and other distinct conditions.

How the G2 Consumer Intent + ZoomInfo integration operates


Program vendors use G2 Purchaser Intent as a powerful resource for concentrating on the appropriate accounts in go-to-sector functions. It captures account-stage details and demonstrates vendors how people are studying their answers and competition on G2. G2 Consumer Intent aims to assist program companies have an understanding of where by consumers are in their buying journeys, and subsequently engage them with the appropriate messaging at every stage.

By connecting G2 Purchaser Intent with ZoomInfo, income and advertising and marketing groups obtain even clearer insights about these accounts, as the integration surfaces possible prospects that could be conducting this exploration on G2 and permits filtering to match any ICP specificity.

Employing each ZoomInfo and G2 Customer Intent together with just one a further opens possibilities to superior act on intent facts and resonate with in-marketplace potential buyers than at any time in advance of.

Specifically, the new integration will help sales teams:

  • Prioritize significant-value accounts that are in-sector and primed for outreach.
  • Find the greatest contacts by matching recognized accounts across G2 and ZoomInfo.
  • Engage with personalized messaging centered on subjects or content material that make a difference most to potential clients.
  • Put an close to guide investigation by eliminating the guesswork from prioritization and automating income engagement.

And this integration aids marketers

  • Construct strong ABM campaigns by making use of workflows for every single G2 Purchaser Intent sign that cause display and social ad targeting.
  • Provide appropriate creatives to high-intent accounts all through their journeys.
  • Optimize spending and improve ROAS with a laser concentrate on in-market customers.

Driving more earnings as competently as feasible

In situations when profits and promoting teams want better self-confidence in their outreach and promotion efforts, this new integration can be an indispensable piece of their arsenal by providing mission-crucial knowledge.

“By including G2 Purchaser Intent to our system alternatives, we can support product sales and marketing teams align their outreach in a much more precise and economical way to generate better worth conversations that help them meet and exceed pipeline plans.”

Henry Shuck
CEO and founder at ZoomInfo

Sales and marketing and advertising groups can no for a longer period function in silos to impact shopping for conclusions. They need to have to align to be certain all attempts are building the most opportunity to have the ideal discussions with focus on prospective buyers. Acquiring in entrance of prospective customers that intently match their ICP with exact timing is only likely to turn out to be extra critical.

With this new integration, buyers can leverage G2 Consumer Intent and ZoomInfo’s SalesOS and MarketingOS answers collectively for much better outcomes and get about accounts that are more most likely to change.

All set to deliver your product sales and advertising attempts into overdrive? Ask for a demo of the G2 and ZoomInfo integration and find out how you can achieve optimum profits likely.