February 6, 2023


The Joy Of Businnes

Google shares 4 examples of how to improve a meta description

Google’s support doc on controlling your snippets in lookup effects has added some examples of “bad” and “better” meta descriptions. 

The bad. Google advises averting these four types of “bad” meta descriptions:

  • Record of keyword phrases: “Sewing provides, yarn, coloured pencils, sewing devices, threads, bobbins, needles”
  • Exact description utilized for every news report: “Local information in Whoville, delivered to your doorstep. Find out what transpired now.”
  • Doesn’t summarize the web site: “Eggs are a source of pleasure in everyone’s everyday living. When I was a tiny little one, I keep in mind buying eggs from the hen property and bringing them to the kitchen area. Those were being the days.”
  • Far too brief: “Mechanical pencil

The better. Google’s illustrations of better meta descriptions:

  • Clarifies what the shop sells and details like opening several hours and location. “Get every thing you will need to sew your following garment. Open Monday-Friday 8-5pm, situated in the Fashion District.”
  • Use a snippet from the specific news short article: “Upsetting the small town of Whoville, a nearby elderly person steals everyone’s offers the night right before an important party. Stay tuned for are living updates on the issue.”
  • Summarize the whole site: “Learn how to cook dinner eggs with this total guide in 1 hour or a lot less. We deal with all the solutions, which includes: in excess of-easy, sunny side up, boiled, and poached.”
  • Are distinct and thorough. “Self-sharpening mechanical pencil that autocorrects your penmanship. Contains 2B automobile-replenishing guide. Readily available in equally Classic Pink and Schoolbus Yellow. Get 50+ pencils, get absolutely free delivery.”

The updated document. Google posted its documentation on controlling your snippets in search effects in October. You can see all the new additions, right here.

Why we treatment. Although there is nothing earth-shattering and this is generally just fundamental Seo, it’s great to see Google provide some more specific steering on how to produce handy and descriptive meta descriptions that are more probable to get clicks and site visitors. Not that we can ever count on Google to use those meta descriptions, of course.

New on Search Engine Land

About The Writer

Danny Goodwin is Managing Editor of Look for Engine Land & SMX. In addition to crafting everyday about Seo, PPC, and far more for Lookup Engine Land, Goodwin also manages Research Engine Land’s roster of issue-make any difference authorities. He also can help program our conference sequence, SMX – Search Advertising Expo.&#13
Prior to signing up for Search Motor Land, Goodwin was Executive Editor at Search Engine Journal, where he led editorial initiatives for the model. He also was an editor at Research Engine Enjoy. He has spoken at several key research conferences and virtual gatherings, and has been sourced for his skills by a broad selection of publications and podcasts.