February 7, 2023


The Joy Of Businnes

Growing Your Audience (And Your Revenue) With A Book

Marketing and advertising Podcast with Matt Briel

In this episode of the Duct Tape Marketing Podcast, I job interview Matt Briel. Matt is an entrepreneur and the Vice President of Marketing & Communications at Lulu.com, as properly as a self-diagnosed collaboration junkie. Following much more than 15 a long time leading Profits and Internet marketing teams in the Media & Publishing areas, he’s developed a one of a kind enthusiasm for serving to creators turn into additional effective by leveraging guides as a catalyst for possibilities and sustainable revenue.

Key Takeaway:

Creating a e book can choose your reliability, authority, and your organization to the up coming level – Not only does it you an astounding possibility to share your understanding, but it’ll also assist boost recognition of yourself and what you have to offer you. Matt Briel joins me in this episode and shares particularly how books can convey accomplishment for developing audiences, manufacturers, attain, income, and extra.

Questions I talk to Matt Briel:

  • [1:29] Could you tell us about the origin story of Lulu and how did it arrive to be?
  • [2:25] Is self-publishing a more successful way to publish today?
  • [5:12] Why would a person want to self-publish a book?
  • [7:30] Would you say self-publishing is viewed as a differentiator for organizations?
  • [11:42] What does it choose to make a ebook?
  • [18:49] What do you say to that human being that doesn’t think they have time to produce a reserve?
  • [21:59] The place can folks find out additional about you and publishing a guide with Lulu?

Find out A lot more About Matt Briel and Lulu:

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This episode of the Duct Tape Advertising and marketing Podcast is brought to you by the HubSpot Podcast Community and Lulu.

HubSpot Podcast Community is the audio spot for business industry experts who request the ideal education and learning and inspiration on how to mature a organization.



No matter if you have an founded next or you are just commencing out, textbooks are a fantastic way for business people and creators to create credibility, improve an viewers, and produce profit. From landing extra talking gigs to creating leads for your company to setting up a neighborhood of enthusiasts about your brand, a e book can spark so quite a few new growth alternatives for you! At Lulu, we have totally free instruments for publishing, and e-commerce plug-ins for printing publications straight from your site for transform-vital, white-label fulfillment. Satisfy us over at publishforgrowth.com to understand how to get started out on your initially (or following!) reserve nowadays.